Ravogen Fast Track insight™ helps you make confident, data-driven decisions across product development, marketing, and branding. We deliver fast, actionable consumer insights to support:
We run both pre-studies to guide development and result studies to measure impact—ensuring your ideas connect with consumers and drive results.
150+ Brands already optimising with Ravogen instore data and insight analytics
The Challenge: Our client’s long-standing consumer study label was driving sales, but it had become outdated and unusable. Once removed, sales dropped sharply. The key question: which new design could sustain sales while elevating brand image
The Hypothesis: The old blue label likely stood out on shelf but hurt quality perception. Could a blue label boost purchase intent, while a gold label lift perception of quality?
Our Approach: We created realistic shelf mockups and A/B tested blue vs. gold designs. Consumers indicated which label they would buy and which conveyed quality. Iterative testing highlighted the features that drove intent versus those that built brand image.
The Result: Blue label had no advantage in purchase intent while Gold label had strong uplift in perceived quality
The Impact: The client confidently launched a gold label that sustained sales and reinforced the brand’s premium positioning.
Ravogen focuses on getting customers insights when you need them, not months later.
Get answers to questions like: Does my brand strecth to a different category? Which design options would sell better? What consumer segment should I target?
Consumer insights are full of inefficiencies that Ravogen removes, because statisticians don't care about your costs but we do
Start new era of FMCG sales with our groundbreaking tools and insight solutions
