Informative Interview

Companies have a huge intangible asset – brand – that is an important part of the company's overall value.

BRAND AS AN ABSTRACT AND COMPLEX ASSET ARE DIFFICULT TO MEASURE

Companies often lack reliable monetary metrics that would connect the brand to business and company value.

Brands are mostly measured with non-monetary performance metrics lacking clear value-based KPIs to improve brand-related decisions. Without standardized monetary metrics & continuous monitoring, tracking brand’s financial performance is inevitably incomplete, making financials and brand impact hard to connect.

​Brand Intelligence Platform provides relevant, validated, and continuous KPIs on the condition of the brand e.g.

  • Brand Strength – brand’s market performance with standardized competitor benchmarking

  • Monetary Brand Value – what is the value of the brand as a separate asset from the business

  • Branded Business Value – what is the value of the business behind the brand

GET YOUR BRAND VALUATED AND COMMUNICATED TO YOUR BUSINESS

Brands as an abstract and complex asset are difficult to measure, and companies often lack reliable monetary metrics that would connect the brand to business and company value.


For formal brand valuation ISO 10668 specifies a framework for brand valuation including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods of reporting the results of such valuation.


Our Brand Intelligence Platform makes managing brand-intensive companies easier with clear structures and it’s compatible with the following international standards:


  • ISO 10668 Brand Valuation 

  • ISO 20671 Brand Evaluation

  • IFRS

Our solution combines consumers' brand image with the company's financial data and forecast future development - link the brand to future cash flows. This helps financial planners take into account the effects of brands’ success and marketing to link consumer information to financial metrics like market share and profit. Brand Intelligence Platform provides a unified way to connect company decision makers to the brand value and financial implications of a brand to company value and

Brand Valuation powered by Brand Intelligence Platform and conducted by Brandworxx Ltd

ISO 10668 Brand Valuation method: 

  • Evaluating the monetary value of a brand 

  • An effective metric to create an overview of a brand’s value and status compared to competitors

  • Particularly suitable for M&A where the stand-alone value separate from operational efficiency must be defined

Branded Business Valuation method:

  •     Evaluate the ability of the operations behind the brand to generate positive cash flow based on the strength of the brand.

  •     Particularly suitable for investment decisions.

  • Unifying brand management & financial management

Brandworxx Ltd is business manager consultancy for brand success and conducting brand valuations and evaluation according to ISO brand standards (ISO 10668, ISO 20671).

BRAND VALUATION LEADS TO A STRONG BRAND, HEALTHY BUSINESS & OVERALL TRANSPARENCY

Take control over the complex asset

  • Understand how brand affects your business and company value.

Get right information to support decision making

  • Understand more about consumers, competitors and your financials.

Get the whole management team working in the same direction

  • Get out of the silos 

  • Unified metrics, standardized KPIs

  • Speaking same business language