Companies have a huge intangible asset – brand – that is an important part of the company's overall value.
BRAND AS AN ABSTRACT AND COMPLEX ASSET ARE DIFFICULT TO MEASURE
Companies often lack reliable monetary metrics that would connect the brand to business and company value.
Brands are mostly measured with non-monetary performance metrics lacking clear value-based KPIs to improve brand-related decisions. Without standardized monetary metrics & continuous monitoring, tracking brand’s financial performance is inevitably incomplete, making financials and brand impact hard to connect.
Brand Intelligence Platform provides relevant, validated, and continuous KPIs on the condition of the brand e.g.
Brand Strength – brand’s market performance with standardized competitor benchmarking
Monetary Brand Value – what is the value of the brand as a separate asset from the business
Branded Business Value – what is the value of the business behind the brand
GET YOUR BRAND VALUATED AND COMMUNICATED TO YOUR BUSINESS
Brands as an abstract and complex asset are difficult to measure, and companies often lack reliable monetary metrics that would connect the brand to business and company value.
For formal brand valuation ISO 10668 specifies a framework for brand valuation including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods of reporting the results of such valuation.
Our Brand Intelligence Platform makes managing brand-intensive companies easier with clear structures and it’s compatible with the following international standards:
ISO 10668 Brand Valuation
ISO 20671 Brand Evaluation
IFRS
Our solution combines consumers' brand image with the company's financial data and forecast future development - link the brand to future cash flows. This helps financial planners take into account the effects of brands’ success and marketing to link consumer information to financial metrics like market share and profit. Brand Intelligence Platform provides a unified way to connect company decision makers to the brand value and financial implications of a brand to company value and
Brand Valuation powered by Brand Intelligence Platform and conducted by Brandworxx Ltd
ISO 10668 Brand Valuation method:
Evaluating the monetary value of a brand
An effective metric to create an overview of a brand’s value and status compared to competitors
Particularly suitable for M&A where the stand-alone value separate from operational efficiency must be defined
Branded Business Valuation method:
Evaluate the ability of the operations behind the brand to generate positive cash flow based on the strength of the brand.
Particularly suitable for investment decisions.
Unifying brand management & financial management
Brandworxx Ltd is business manager consultancy for brand success and conducting brand valuations and evaluation according to ISO brand standards (ISO 10668, ISO 20671).
BRAND VALUATION LEADS TO A STRONG BRAND, HEALTHY BUSINESS & OVERALL TRANSPARENCY
Take control over the complex asset
Understand how brand affects your business and company value.
Get right information to support decision making
Understand more about consumers, competitors and your financials.
Get the whole management team working in the same direction
Get out of the silos
Unified metrics, standardized KPIs
Speaking same business language