For Stronger Brand Intelligence and Commercialization
Expertise. Intuition. Ingenuity.
Strategic Brand Alignment and Leadership
For indepth strategic alingment of the brand potential to drive the revenue and build the brand leadership, we offer consulting services through our partner, Brandworxx Oy.
If you have a consultant you want to continue doing business with, we'd love to introduce our Brand Intelligence Paltform to your preferred consultant for a more intelligent and analytical approach.
We take responsibility for your success.
That's why we mix the software solution with management consultation tailored to your specific needs.
Brand Intelligence as a Success Platform for Consulting Work
Brand business management consultants use the Brand Intelligence Platform for brand data and consumer insights, which makes the consulting work efficient and you get to enjoy the results faster than with traditional consulting.
The challenge of consulting work is that the results are visible with a delay, and especially in large strategic projects, implementation can take years. With the help of the Brand Intelligence Platform, you can easily follow the change journey and thus get proof of the success and effectiveness of the consultation. Hardly ever you see such a strong quality promise given!
With the help of consultants, you will also learn how to use the Brand Intelligence Platform more efficiently, for the benefit of your business.
Companies have a huge intangible asset – brand – that is an important part of your company's overall value. However, brands as an abstract and complex asset are difficult to measure, and companies often lack reliable monetary metrics that would connect the brand to business and company value.
Brands are mostly measured with non-monetary performance metrics lacking clear value-based KPIs to improve brand-related decisions. Without standardized monetary metrics & continuous monitoring, tracking brand’s financial performance is inevitably incomplete, making financials and brand impact hard to connect.
Brand Intelligence Platform provides relevant, validated, and continuous KPIs on the condition of the brand e.g.
Brand Strength – brand’s market performance with standardized competitor benchmarking
Monetary Brand Value – what is the value of the brand as a separate asset from the business
Branded Business Value – what is the value of the business behind the brand