Making intangible tangible

Ravogen differs from other brand software by concentrating on the development of brand value and the company rather than measuring it. The competitors' softwares are mainly targeted to CMOs’ operational work as Ravogen is targeted to executive teams’ strategic work.


Leading with the brand

B2C companies own huge intangible assets – brands – that are an important part of their overall company value. But they lack reliable monetary metrics that connect brands to business decision-making. This can lead to frustrated leaders, as CMOs have challenges in representing the value they create, and CFOs can analyze brand assets only with metrics loosely coupled to the financial side of things.


We at Ravogen have spent years developing brand asset valuation and created metrics and analytics that help leaders build and protect their biggest asset. Using our software leaders can assess and track brand's monetary value, focus resources and set clear, monetary goals for brand development. All this is done through methods compatible with international brand valuation and evaluation (ISO 10668, ISO 20671), as well as accounting (IFRS) standards.

With our software, you will have an easier time justifying important investments and strategic decisions, and you can respond faster to market changes. Nothing like this has been on the market before.



Versatile knowledege

Miisa Taskinen

Expert in brand-driven strategy and management, Miisa has vast experience in solving various problems for international clients.


Harry Järn
Sales & Partnerships

Harry is a hands-on sales leader with extensive experience in delivering value & building trusted relationships with customers globally. 

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Jaakko Tähkä
Product & Project Manager

Jaakko's mission at Ravogen is to fuse consumer and financial data in a way that helps leaders gain new insights about their business.

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Saku Virtanen
Financial Data Scientist

Data and analysis are close to Saku's heart, which makes him perfect for making sure our clients receive reliable insights that help them make better business decisions.

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Janne Oksanen
Interim CTO

Janne drives the development of our SaaS forward and ensures our software is reliable, secure and performs highly.

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Jari Taipale
Business Development

Jari has decades of experience with working on numerous brands and founding and managing his own businesses.​